The LA for All Campaign

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LA for All is a creative-led campaign to stand against hate and encourage our city to speak up and speak out against hate crimes and hate incidents. The campaign meets at the intersection of art, advocacy, and community - and stands up for an inclusive LA. You will see this campaign on LA City parks, libraries, street banners, bus shelters, LA Metro bus & rail, our airports - and much more.  

You can join the campaign, too! The only way our city can overcome hate is when we stand together - neighbor to neighbor, community to community - in solidarity with all vulnerable communities and for the diverse city we know and love. Because in our city, we don't exclude anybody. This is Los Angeles. This is LA for All.

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Within LA for ALL lives two iterations of this campaign:

The Art of Belonging' combines artwork by LA-based AAPI artists with hate crime and hate incident reporting information. By bringing local artwork into our physical and digital spaces, we not only empower local artists, but create a tangible sense of community and visibility for marginalized communities.

LA is for Everyone' is a multidimensional campaign that reflects the diverse mosaic of Los Angeles through bold design and clear calls to action in 18 languages: English, Spanish, Korean, Armenian, Arabic, Tagalog, Simplified Chinese, Traditional Chinese, Japanese, Thai, Vietnamese, Hindi, Khmer, Russian, Farsi, Hebrew, Amharic and Tigrinya.

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LA for All was created by five different Asian American and Pacific Islander (AAPI) artists to empower stories from our city through artwork, and to encourage the reporting of hate crimes and hate incidents. Even though this is a campaign to stop hate, it intentionally does not center hate as the subject of the campaign. Instead, we are using this space to empower our diverse communities and talk about what we stand for - belonging, inclusion and solidarity. 

 

LA for All screen on LAFC Stadium Entrance
LA for All Banner on Metro Bus
LA For All Banner on Sanitation Truck
LA For All Korean Bus Shelter
LA for All at LAFC stadium
LA For All Spanish East LA

 

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LA for All was developed by the Civil + Human Rights and Equity Department (LA Civil Rights) in partnership with the Department of Public Works and the Department of Cultural Affairs. This campaign was made possible by Mayor Eric Garcetti, Councilmember John Lee, Councilmember Nithya Raman and Councilmember Mark Ridley-Thomas, the Bureau of Engineering, the Bureau of Street Lighting, the Department of Sanitation and Environment, the Department of Transportation, the Los Angeles Public Library, the Department of Water and Power, Los Angeles World Airports, Information Technology Agency, the Department of Neighborhood Empowerment, the Economic Workforce Development Department, and many more.

If you have seen or experienced a hate crime or hate incident in Los Angeles, report it. You can report to LAPD, or to an LA County Crisis Care Coordinator by calling 3-1-1 or 2-1-1 or submitting an anonymous online form. Crisis Care Coordinators are multi-lingual trained professionals who can connect you to resources and community-based organizations that can help. Find more information at our resource hub.

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CAPRI MADDOX LA FOR ALL LAUNCH
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An American Advertising Award sits on top of LA for All posters beside orange flowers. Text reads "American Advertising Awards. 2022 Los Angeles Competition. Bronze Award. Los Angeles City Civil + Human Rights and Equity Depart. Public Service Out-of-home campaign. LA for All.
An Award-Winning Campaign
Masaki Koike LA for All
Meet the Artists