"Everywhere we go, everyone should be able to feel welcome without experiencing discrimination. They should be feeling accepted and receiving hospitality instead of hostility and verbal abuse. When visiting Los Angeles, there are many diverse communities living there, along with varieties of restaurants and small businesses. Here in the word LA, instead its abbreviation for Los Angeles, it stands for LOVE ALL people to spread the positive message that Los Angeles is an accepting community. The whole typography is shown as a bubble font that is disguised as balloons to illustrate them as decorations like welcome balloons. The rainbow color palette symbolizes equality and happiness, as everyone should feel when visiting LA. With the bubbly font, visual appealing colors, and an admiring message, they help strengthen the idea of LA being a warm and loving community for all." -- Brittany Nguyen